With increasing number of people now owning smartphones, there is an inevitable need for businesses to capture their target audiences right on the devices that they use the most. But mobile app developers still have to face some challenges in convincing local businesses to take a paradigm shift and get their business app developed. So, they really need to be marketing savvy for finding customers and convincing them that it is worth buying a business app. So, let’s get into the details of how developers can make money selling mobile apps to local businesses.
- Come Up With A Unique App
Businesses are always looking for opportunities that take their unique image to the public. They want to be uniquely identified among the masses and a business app can do that quite nicely for them. You can do a thorough review of the competing business apps and try to figure out what kind of uniqueness you can add to your product. It can be unique in terms of how things are laid out and it can also offer some unique features that would not just help your client to beat its competition but also depicts its unique image as a brand too.
- Market Your Apps The Right Way
Marketing the apps properly is the key to getting more and more local businesses to buy your app. Advertising campaigns can be set up on different mobile networks. And, when you go in a meeting with local businesses, focus more on benefits of the app rather than its features. Yes, that’s really a key factor here. Businesses want to know what they’ll be able to achieve after investing in something and if you are not able to tell them the clear-cut benefits of buying your app then you may not be able to convince them to buy your product. In fact, you should keep this thing in mind when devising your overall marketing message as well.
- Offer A Free Trial Version Before Selling The Full-Featured App
It really is one great idea to sell obvious benefits to your prospect clients. After giving them a demo and convincing them that your app is going to offer them certain benefits, you can get them started with a free trial version for a short period of time. This will give them the real feel of what you are talking about and when they’ll reap a few obvious benefits during the trial period, they’d really like to extend those benefits. It’s kind of tricky, however. You should do this if you are really sure that your app will offer them goods and after using the trial version, they’d be more convinced than ever that your app really is a good buy and they should invest money in it.
- Self Promote To Acquire More Local Businesses As Your Clients
Self promotion can go a long way in getting more and more local businesses to contact you for the app and you will be able to make more money in the end. One business that chooses to use your app can serve as a referral. You can simply include your contact information at the bottom of home page of your app and when it spreads more and more people with get in touch with your for buying the app if they like it.
So, these are few tips that you should keep in mind for making more money by selling mobile apps to local businesses. Acquire their attention and get their business and you’ll start increasing sales pretty soon.
James Barrett is a passionate writer who writes mostly about tech with a focus on Apple’s products, news and reviews. Currently, he’s a contributing author at Apple Pit.